Creative thinker, skilled storyteller.

Caroline Chapman is a Jackson Hole based creative with 1,000+ published editorials and a background spanning journalism, marketing, content strategy, and media sales.

Raised in a loud, lively Connecticut household (three brothers, enough said), she learned early how to hold her own and a room. Storytelling came naturally, shaped by a dad with a larger-than-life presence and a mom who balanced warmth with high standards. Translation: if you want to be heard, you better be worth listening to.

She started her career as one of the first 20 employees at Zyper, a YC-backed social platform, running influencer and fan campaigns for Dior, Net-a-Porter, and Adidas. Then came a pivot to journalism, covering crime, politics, alpine athletes, wildlife, and pandemic-era health across the Greater Yellowstone Ecosystem, before moving into brand strategy where the editorial instincts turned out to be the whole point.

Over the years, she's led full-scale rebrands in food and beverage, launched e-commerce platforms, and built brand communities that actually stick. A stint at LaunchSquad in San Francisco sharpened her storytelling in tech, working across AI, digital commerce, and consumer engagement, before the Tetons called her back.

Now she leads marketing, partnerships, and brand at Aspens & Pearl Street, bringing big-picture thinking to a community she genuinely loves. She's especially drawn to content that feels effortless but works hard.

Graduate of Fairfield University, Digital Journalism.